Political Metaphors and the Reputational Image of Power: Experience in Classifying Sociological Survey Data

The questions of classification political metaphors are considered. This is necessary for the analysis data sociological survey, which was conducted by team Smolensk University in 2022 regions Russia. study reputational image power (respondents' answers to questions: “How would you draw Russian / regional power?”) problematizes principles classification. relevance working out diagnosis power. novelty that on basis folk metaphorization, rather than professional discourse, researchers metaphorology and semantics usually deal with. empirical material problematization results survey 2021, included similar questions. major philosophical categories structural relationships (space/time; living/artificial; human/nature/society) presented, as such principle allows capturing real diversity multidimensionality figurative likenesses proposed respondents. metaphorization adjust existing classifications metaphors, do not fully coincide with known metaphorical models power, also ideas about popularity typical models.